Get your wakey juice at Proyecto Diaz along San Francisco’s waterfront

First San Francisco was a “cup of joe” city. A coffee-roasting capital with Folgers, Hills Bros. and MJB bringing beans into the city’s ports. Along that same waterfront today you’ll find the Proyecto Diaz pop-up booth helping you “caffeinate with purpose,” as they put it. In the early 1900s the Diaz family began growing coffee in the lush hills of Oaxaca, Mexico. They carry on that farming legacy. And import and roast their coffee beans for an artisan cup sold outside the Ferry Building where the crowd watching is killer.


Before ⎸Browse the entirety of CUESA’s Ferry Plaza Farmers Market (held every Tuesday, Thursday but that Saturday market is huge and hailed as one of the most acclaimed in the country). Get your organic produce, fine artisan cheeses, breads, preserves, grass-fed meat and more direct from your farmers.

After ⎸Get some sweet oysters from Hog Island Oyster Co. and dine outside right at the Ferry Building or get them to shuck at home.

Coffee being served at Projecto Diaz

Photo: The Secret Lab

About the Author:

Keli Dailey

After working too much in journalism + branding + spending too much time on screens, Keli wanted to focus on building stronger personal connections In Real Life. And here came the founders of Vibemap with an idea!

Keli's Vibes: Quiet Energy, Hipster, Friendly, Blerd, Contrarian, Shoulder Shimmy, In Solidarity