Explore One of the Most Stylish Shopping and Dining Streets in San Francisco 


Stylish. Historic. And the big draw about the legendary blocks along Fillmore Street is its energy. After the earthquake of 1906, San Franciscans teamed up here to create what is said to be the oldest neighborhood merchant corridor in the city. By the mid-40s many music venues and dance halls cropped up in the Fillmore District too, particularly nightclubs that catered to African Americans-- for a time this was a jazz epicenter that attracted greats like Ella Fitzgerald, Charles Mingus, Louis Armstrong and Billie Holiday. Today, the street is decked out with diverse shops and many lively parklets for dining. Speaking of food choices: Fillmore eats cover award-winning restaurants, old school European, family-friendly bites, watering holes and more. Whatever you’re in the mood for, stroll around Fillmore for a unique mix of vibes, made possible by its cool local businesses and people.

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Vibemap in Collaboration with the Fillmore Merchants Association

The Fillmore Merchant's Association is the oldest merchant association in San Francisco. With over 250 shops to choose from, The Fillmore corridor is often called the heart and soul of the city. Go experience what this family of merchants has to offer you.