How Cities Can Activate Around the FIFA World Cup with Vibemap

Technology and tools that help destination marketers engage fans, support local businesses, and showcase their city during the world’s biggest sporting event

As the FIFA World Cup comes to North America, cities across the country are preparing to seize this moment. Whether you’re hosting official matches or know your city has a strong sports culture, the opportunity to engage fans, support local businesses, and showcase your destination has never been greater. Vibemap helps destination marketing organizations, cities, chambers of commerce, business improvement districts, and main streets deliver memorable and measurable engagement before, during, and after the games.

Using a combination of gamified exploration, digital tools, and on-the-ground activations, Vibemap transforms local experiences into citywide celebrations. Whether your audience is arriving from around the world or already lives around the corner, our platform connects people to the places, events, and businesses that make your community shine.

Cities don’t have to host matches to benefit from the energy of the World Cup. Many communities are home to passionate fans, popular viewing venues, and a culture that rallies around global events. From beloved sports bars and fan zones to public plazas and parklets, cities with the right tools can become hubs of local pride and economic activity during the games.

Vibemap helps destinations tap into that potential by delivering flexible, user-friendly technology built for both city-scale campaigns and neighborhood-level activations.

Vibemap gives cities and destination organizations a flexible set of tools to engage locals and visitors around the FIFA World Cup. These features can be embedded into your existing website or launched as part of a branded microsite. Each element is modular and mobile-friendly, designed to drive discovery, engagement, and measurable local impact.

Promote official matches, viewing parties, cultural events, and community activations with a dynamic calendar. It includes tagging, filters, and an event submission form so partners and local organizers can easily add listings. Keep your city’s World Cup experience up to date and easy to explore. Learn More

Let fans and visitors build their perfect day with a shareable itinerary tool. Users can add events, businesses, and attractions—making it easier to navigate both game-day plans and off-the-field experiences. Captures useful engagement data while personalizing the visitor journey. Learn More

Highlight local businesses, cultural venues, transportation options, and public spaces with intuitive maps that filter by vibe, category, and location. These maps help expand movement beyond the main fan zones and showcase the full depth of what your city offers. Learn More

Turn exploration into a game with a digital passport that rewards check-ins and user engagement. Participants earn points for visiting featured locations, leaving tips, and sharing vibes. Drives foot traffic to local businesses and generates real-time data on participation and movement patterns. Learn More

Share themed lists, top picks, and day-by-day recommendations tailored to your audience. From “Best Places to Watch the Match” to “Off-the-Beaten-Path Eats,” these guides help tell your city’s story and give visitors a deeper way to engage.

Extend the digital experience with printed maps, QR code signage, and branded collateral for hotels, kiosks, and storefronts. These materials guide foot traffic and make sure all visitors can access your city’s World Cup offerings—even if they aren’t online. Learn More

Vibemap can also build a standalone, mobile-optimized microsite that brings all of these tools together. Perfect for campaigns that need a centralized home, this microsite captures visitor traffic, supports lead generation, and provides a clear hub for engagement.

Whether your city is a match host or simply has a passionate soccer community, Vibemap gives you the tools to build excitement and engagement around the World Cup. Sports cities, college towns, cultural districts, and regional hubs can all benefit from offering curated local experiences during high-interest moments. The platform is adaptable to your community’s unique vibe and can scale based on budget, goals, and geography.

Vibemap works with cities and districts of all sizes to turn cultural moments into economic and community wins. Whether you’re building a fan hub, promoting local businesses, or simply creating space for people to connect during the games, our tools are designed to make it easier and more effective.

Reach out to learn more or schedule a demo. Let’s create a World Cup experience that reflects your city’s identity and supports your local economy.