Holiday Campaign Planning Starts Now

While it may feel too early to think about twinkling lights, holiday markets, and gift guides, the best holiday campaigns aren't star in November. Rather, they're planned months in advance.

By the time the holiday season arrives, the destinations that see the biggest increases in foot traffic, spending, and visitor engagement already have their campaigns ready to launch. Their events are on the calendar, businesses are signed up in advance, and their marketing is in full swing.

If you want to make the most of the holiday season, now is the time to start planning. With Vibemap's suite of marketing tools, you will create memorable holiday experiences that encourage visitors to explore, shop local, and keep on comin’ back for more. 

Let’s be real: the holiday season is one of the most, if not the most, competitive times of the year for marketers. Destinations across the country are competing for the attention (and dollars) of the same shoppers, travelers, and families looking for experiences that celebrate the holiday spirit. 

The early bird gets the worm here. Rather than scrambling to organize campaigns after Halloween, you spend the fall promoting experiences that are already ready to go. When you start early, you receive advantages like the following:

As we know, the holidays are often a never-ending marathon of shopping advertisements. However, we want to get to the root of the holiday season: spending time with friends and family. When you begin your planning early, you allow time to curate an entire experience rather than just throwing discount options out there. 

Instead of advertising individual businesses, think about how you can connect them into one larger holiday adventure. This encourages visitors to spend more time exploring your destination while discovering businesses they may never have visited otherwise.

Some popular holiday campaign ideas include:

If the idea of crafting an entire experience sounds overwhelming, don’t worry; we've got you. We have mastered the art of experience planning. Through interactive maps, business listings, digital passports, and event calendars, we’ll help you create the perfect holiday campaign well in advance. 

One of the biggest challenges during the holidays is helping visitors navigate everything happening around town. Instead of asking visitors to search across multiple websites or social media posts, everything lives in one easy-to-use map. Interactive maps make it easy to showcase:

Holiday shoppers often want to support local businesses but often simply don't know where to start. For participating businesses, the added visibility of centralized listings can be especially valuable during their busiest sales season. Our business listings help visitors quickly discover:

Our bread and butter are our digital passports. Imagine a holiday passport where visitors earn check-ins by visiting participating businesses throughout December. Rather than simply telling people where to go, a passport rewards them for visiting multiple locations, creating a fun experience that encourages repeat visits.

Some ideas to get you started include:

We all know our holiday calendars fill up quick. A centralized event calendar makes it easy for visitors to discover everything happening throughout your destination in one place.

Your calendar can feature events  like:

Holiday campaigns don't have to be overwhelming, but they do require advance planning. Starting now gives you time. Whether you're organizing a shopping crawl or creating a community-wide holiday passport, the right digital tools can bring your vision together.

With interactive maps, business listings, digital passports, and event calendars, Vibemap helps destinations create holiday experiences that attract visitors, support local businesses, and keep people exploring all season long.

The holidays may still seem far away, but the communities that see the biggest success in December are already laying the groundwork today. Schedule a meeting with Gabriella today to start brainstorming.